After the Deluge Data Analytics and Privacy
The last time you logged into Amazon, were you spookily impressed that they seemed to know exactly what you were looking for?
How on earth did they figure out that the latest Scandinavian crime thriller was uppermost in your mind? After all, all you did the last time was browse the latest DVD releases. But maybe you spent a little time reading the customer feedback comments, or clicked on further recommendations before deciding not to purchase. And didn’t you delete those pesky cookies anyway? Welcome to the world of extremely large scale data mining, where someone, somewhere is probably keeping a very close watch on you.
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